So you've spotted a market opportunity! There is clear customer need which is under-served and you have a product for this untapped opportunity, hooray! You develop your tech, launch your product and eagerly wait for the orders to come rolling in ... but, the problem is, they don't. After your initial burst of enthusiasm, its… Continue reading Great Idea! So why no sales? ….
When I'm discussing their marketing strategy with entrepreneurs, I often refer to 'customer needs' but recently I was given reason to reflect on whether I've been using the terminology too narrowly - are decisions to purchase or consume driven solely by having products and services which customers want, or prefer, see benefit from, or achieve… Continue reading Beyond ‘Customer Needs’
The overall theme of the UK e-health conference (3 - 4 May 2017) was the use of data, IT and tech to transform health and care. It was great to see the energy and activity going on in this space and, undeniably, there is more emphasis and interest in health-tech in the NHS than ever before.… Continue reading The NHS can do more to help SME HealthTech
The allocation of equity in start-ups and scale-ups is fraught with issues and so I was interested to read Mike Moyer's book 'Slicing Pie' to find out his take on this thorny problem. Mike's philosophy that is "a person’s % share of the rewards should always equal that person’s % share of what’s put at risk… Continue reading Equity allocations. How do you keep it fair?
Looking back at David Bowie’s career I’m struck by his astonishing ability to be constantly and consistently ahead of trends. It isn't always clear if he was the cause of certain trends or just an early adopter thereof, but what we do know is he made genres of music, used technologies and wore fashions before… Continue reading David Bowie: the Great Innovator. Should businesses follow his example?