Great Idea! So why no sales? ….

So you've spotted a market opportunity! There is clear customer need which is under-served and you have a product for this untapped opportunity, hooray!  You develop your tech, launch your product and eagerly wait for the orders to come rolling in ... but, the problem is, they don't.  After your initial burst of enthusiasm, its… Continue reading Great Idea! So why no sales? ….

Beyond ‘Customer Needs’

When I'm discussing their marketing strategy with entrepreneurs, I often refer to 'customer needs' but recently I was given reason to reflect on whether I've been using the terminology too narrowly - are decisions to purchase or consume driven solely by having products and services which customers want, or prefer, see benefit from, or achieve… Continue reading Beyond ‘Customer Needs’