Jill Ridley-Smith

Sustainability Strategy Consultant


I work with companies to advise them on their sustainability strategy. The movement for more responsible and sustainable business practices brings heightened expectations and new terminology which can be complex and confusing: an alphabet soup of credentials, voluntary and statutory disclosures.

Breaking down the complexity, deciphering the critical and important, and helping you focus on that which is material. Most of my work is for companies in the initial stages of putting together a sustainability plan; together we define the sustainability strategic objectives, align with the overall business strategy and create a road map to implementation and delivery.

advisory areas

UN Global Compact
UN Sustainable Development Goals
Science Based Targets Initiative (SBTi)
CDP Survey
UK Carbon Reduction Plan
Sustainnability Reports

ABout ME

I have a successful portfolio career as a business consultant and Non-Executive Director. My specialist interest area is sustainability and responsible business practices. I provide sustainability strategy consulting services and also serve as an independent non-executive director with oversight for sustainability. I sit on ESG Committees and Audit & Risk Committees. My expertise comes from the FSA Credential qualification from the IFRS Foundation (formerly SASB), ‘Leading Sustainable Corporations’ from Oxford Said Business School and ‘Business Social Impact’ from Wharton.

I bring a pragmatic approach, leveraging my career business experience in Private Equity (HgCapital), Strategy Consulting (L.E.K.) and FMGC (GlaxoSmithKline).  

My background

I have worked in “strategy” for over twenty years and during that time I’ve experienced what works to grow businesses and get results.  I’ve seen a multitude of leadership styles and witnessed a plethora of business opportunities and challenges.  In 2012 I started business mentoring, working one-to-one with entrepreneurs to help them grow their businesses by utilising my knowledge and experience in strategy development, sales and marketing, organisational behaviour, finance and investment.

What is business mentoring?

Business mentoring to me is working with you, the entrepreneur, to guide, advise and coach you on the journey to business growth and success.   This table neatly sums up the differences between mentoring, consulting, therapy and coaching.  I tend to find my form of mentoring has a coaching element too.


What experience do I bring to the mentoring relationship?

I’m fortunate to have strong cross-functional expertise.  Entrepreneurs bring ideas, passion, energy and business acumen but being all things to all people is tricky as most of us have deep experience in one functional area rather than across functions.

I started my career as a strategy consultant working on projects ranging from strategic evaluation of business opportunities to analysis of acquisitions.  Following on from graduating in the top 10% of my MBA class at Kellogg, I went to work for Glaxo SmithKline and witnessed first-hand just how good ‘blue chip’ sales and marketing can be.  I’ve always had a strong financial background (starting from studying Economics at undergrad) so Private Equity was a natural next step.  At HgCapital I honed my financial analysis skills, became very adept at spotting good investment opportunities and gained a thorough understanding of entrepreneurial finance.    While at Hg, I held four hands-on Non-Executive Director roles where we sort to achieve remarkable growth in 3 – 5 year hold periods, so I learned what it takes to drive a business forward and to work with management teams supporting them to achieve and exceed targets.

Decision making and why mentoring helps

Entrepreneurship is characterised by making lots of decisions, many in the face of limited or incomplete information.   I find the value of my cross-functional experience is to add insight and to support and challenge you as you make these critical decisions.  We will talk about risk and reward and I’ll ask about the broader impact of your decisions on your business.  Together we will paint a picture of the potential result of your decisions and how your priorities for the short, medium and long term should adjust.

Also, I will push you to make a decision.  In my experience, the absolute worst leaders are those who dither and deliberate and hesitate. This is because, and I’ve seen it so many times, an indecisive leader means an unhappy, directionless team which destroys value and inhibits growth.   I encourage entrepreneurs to avoid over-analysis and to not strive for perfection in their decision-making but instead to make good, timely decisions based on a combination of fact, information, experience and insight.

Being an entrepreneur can be a lonely place

The other down-side of being the principal decision-maker in your business is that you can’t be wholly ‘open book’ with your team about all your hopes and concerns because this can impact team morale.  Neither can you do this with your investors, as you may see them relatively infrequently and whilst you must be honest with them (and don’t hide bad news) they won’t be hugely interested in hearing your thought monolog.  This means the world of entrepreneurship can sometimes feel an isolated and lonely place.   This is particularly the case when an entrepreneur has yet to build a valued team around them.   Those I have mentored over the last five years will say that a valued role I play is to be a sounding board and someone with whom they can talk openly.

In the main, its all about people

A significant proportion of the time I spend mentoring is taken up by talking about people problems. Entrepreneurs often find themselves alone facing the myriad of people-related issues that can crop up when running a company.  Specifically, let’s take recruitment where I’m often in the background discussing the merits of expanding the team and what type of individual is needed, but also, on occasion, I directly interview senior hires as, beyond the CEO and the recruitment consultant, I am the only other suitably experienced person.   It is annoying that recruitment can take so long, but this is part of planning and I’ll encourage you to kick off processes because you can always turn them off.  One of the hardest decisions for entrepreneurs is to invest in people ahead of growth and we’ll talk about this regularly.

If only every hire would work out just as planned, but sadly they don’t and when this happens the consequences can be significant in early-stage businesses because you rely so heavily on such a small number of people.  I’m on hand to discuss performance-related issues, suggest improvement processes and think through how to get the best out of a person or, in the worst cases, make a plan for succession.  When you are focused on the excitement of product launches and winning new business, it can be hard to put time aside for performance appraisals, training and development but these processes are necessary and important too.  I’ll also encourage you to develop a strong corporate culture, based on vision and supported by ethics, which helps create a cohesive team and manages risk.

For when it gets really tricky, I’ve useful experience.  I trained as a Commerical Mediator, qualified by the Centre for Effective Dispute Resolution CEDR in 2012.  I’ve had to put a business into Administration and I’ve a good understanding of relevant employment law.  I’ll know when you need to get proper advice and I can steer you in that direction.

What are the specific challenges I can help you with?

Multitudes of challenges face a business as it grows which involve immediate, short term and long term decision making.  The mentoring I do is always bespoke to your needs.  In general, we will cover any immediate issues you are facing and then look forward one, three and six months to what you need to do to get the business to where you want it to be in that time.  Then specifically, we can focus in on topics that you, or we, have identified as needing attention such as:

  • Business development
  • Marketing messages & advertising spend & PR
  • Sales tactics
  • Pricing
  • Operations & cost control
  • Recruitment & your team
  • Overheads & administration
  • Cash management & accounting
  • Raising finance
  • Risk management
  • Strategic planning

In scale-up businesses we can add:

  • Globalisation
  • New product development
  • Equity and debt structuring
  • Finance, CRM and HR systems and functions
  • Quality control

We can also work on you and your own personal challenges such as:

  • Leadership skills
  • Communication
  • Vision and insight
  • Decision making

A note about investment and raising finance

Raising finance can be a particularly testing time for any entrepreneur, whether it’s your first-time with Angels or if you are very experienced and raising money from institutions.  As I was a Private Equity investor, I have insight into what investors are looking for.  I’ve read dozens of business summaries, business plans and pitch documents.  I’ll happily provide feedback on your documents and give you some pointers as to how you can make them more compelling.  I’m also available for you when you are negotiating terms and going over legal documents, especially because however much an investor says they will ‘make it simple’ they never seem to.  Most recently several of my mentees have raised money through crowd-funding so I have familiarity with this too.

How often do you meet?

Mentoring works really well in a six to twelve-month window where we meet or talk monthly.   I prefer face-to-face mentoring meetings wherever possible as I find they are the most productive and monthly meetings mean nothing gets stale or out-of-date.  At times, it will be helpful for you to do some preparation and for some businesses we will decide on a format akin to a mini Board meeting, but for others who already have Boards this will be inappropriate.

Where I have developed strong and productive relationships the mentoring flips to quarterly or I have become a Non-Executive Director.

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