Influencer marketing: It’s just a marketing channel

There is a lot of hype about influencer marketing these days and some marketers are getting into a right tissy about it, claiming the number of views will make or break a brand, worrying over the loss of control of marketing messages and stressing about how to discover and select the right influencers. These concerns… Continue reading Influencer marketing: It’s just a marketing channel

Great Idea! So why no sales? ….

So you've spotted a market opportunity! There is clear customer need which is under-served and you have a product for this untapped opportunity, hooray!  You develop your tech, launch your product and eagerly wait for the orders to come rolling in ... but, the problem is, they don't.  After your initial burst of enthusiasm, its… Continue reading Great Idea! So why no sales? ….

Persuasion Pointers

The founder of the Private Equity firm I used to work for hugely favoured backing CEOs who had, at some point in their career, worked in sales.  Why?  Because he recognised being able to persuade people of an idea being a winning one is critical to entrepreneurial success.   Entrepreneurs who are comfortable with selling… Continue reading Persuasion Pointers