So you've spotted a market opportunity! There is clear customer need which is under-served and you have a product for this untapped opportunity, hooray! You develop your tech, launch your product and eagerly wait for the orders to come rolling in ... but, the problem is, they don't. After your initial burst of enthusiasm, its… Continue reading Great Idea! So why no sales? ….
The founder of the Private Equity firm I used to work for hugely favoured backing CEOs who had, at some point in their career, worked in sales. Why? Because he recognised being able to persuade people of an idea being a winning one is critical to entrepreneurial success. Entrepreneurs who are comfortable with selling… Continue reading Persuasion Pointers