Great Idea! So why no sales? ….

So you've spotted a market opportunity! There is clear customer need which is under-served and you have a product for this untapped opportunity, hooray!  You develop your tech, launch your product and eagerly wait for the orders to come rolling in ... but, the problem is, they don't.  After your initial burst of enthusiasm, its… Continue reading Great Idea! So why no sales? ….

International Women’s Day

  As part of their International Women's Day theme, The Digital Catapult ( asked for my thoughts on the following questions: Has the landscape changed since you first started in your career? In my career, I have seen a significant change for the better in the opportunities afforded to women. The big difference since I started… Continue reading International Women’s Day