Category: The business of Technology

• Great Idea! So why no sales? ….

  

  So you’ve spotted a market opportunity! There is clear customer need which is under-served and you have a product for this untapped opportunity, hooray!  You develop your tech, launch your product and eagerly wait for the orders to come rolling in … but, the problem is, they don’t.  After your initial burst of enthusiasm, its […]

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  Jill Ridley-Smith

  February 13, 2019

  Advice for Entrepreneurs and Small Businesses, Marketing strategy, Sales, The business of Technology

  consumer engagement, entrepreneurship, growth, innovation, market channels, marketing

• International Women’s Day

  

    As part of their International Women’s Day theme, The Digital Catapult (http://www.digitalcatapultcentre.org.uk) asked for my thoughts on the following questions: Has the landscape changed since you first started in your career? In my career, I have seen a significant change for the better in the opportunities afforded to women. The big difference since I started […]

  Jill Ridley-Smith

  March 2, 2016

  Advice for Entrepreneurs and Small Businesses, The business of Technology

  Big Data, Data Analytics, women in tech