Category: The business of Technology
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Great Idea! So why no sales? ….
So you’ve spotted a market opportunity! There is clear customer need which is under-served and you have a product for this untapped opportunity, hooray! You develop your tech, launch your product and eagerly wait for the orders to come rolling in … but, the problem is, they don’t. After your initial burst of enthusiasm, its […]
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International Women’s Day
As part of their International Women’s Day theme, The Digital Catapult (http://www.digitalcatapultcentre.org.uk) asked for my thoughts on the following questions: Has the landscape changed since you first started in your career? In my career, I have seen a significant change for the better in the opportunities afforded to women. The big difference since I started […]