Tag: consumer engagement

• Influencer marketing: It’s just a marketing channel

  

  There is a lot of hype about influencer marketing these days and some marketers are getting into a right tissy about it, claiming the number of views will make or break a brand, worrying over the loss of control of marketing messages and stressing about how to discover and select the right influencers. These concerns…

  Jill Ridley-Smith

  January 31, 2020

  Advice for Entrepreneurs and Small Businesses, Marketing strategy, Sales, social media marketing

  consumer engagement, influencers, Marketing strategy

• Great Idea! So why no sales? ….

  

  So you’ve spotted a market opportunity! There is clear customer need which is under-served and you have a product for this untapped opportunity, hooray!  You develop your tech, launch your product and eagerly wait for the orders to come rolling in … but, the problem is, they don’t.  After your initial burst of enthusiasm, its…

  Jill Ridley-Smith

  February 13, 2019

  Advice for Entrepreneurs and Small Businesses, Marketing strategy, Sales, The business of Technology

  consumer engagement, entrepreneurship, growth, innovation, market channels, marketing