Why does video conferencing accentuate people's judgement on appearances? It's as though removing the physical proximity of a real-life meeting gives us the license to scrutinise each other more. I've noticed people talking in the dark, strange items on bookshelves, camera angles so I am looking up noses, lots of kitchens, a few wardrobes and… Continue reading Video conferencing – more than meets the eye?
What do WhatsApp, Groupon, Slack, Instagram, Uber and Pinterest have in common? They were all born during the last recession and many entrepreneurs struggling in the current economic client retain a sliver of hope that their idea will be a winner born in the Great Lockdown. I find it very cheering thinking about the entrepreneurial… Continue reading The Great Lockdown Unicorn!
As a business, how circumspect should you be about posting online your brilliant discoveries, unique looks and ideas? Hatta Byng, the editor of House & Garden magazine, advises you keep your most stylish rooms or best finds to yourself to avoid them becoming: "less desirable and far too of the moment" - a veiled reference… Continue reading To post or not to post? How much of your brilliance should you share?
There is a lot of hype about influencer marketing these days and some marketers are getting into a right tissy about it, claiming the number of views will make or break a brand, worrying over the loss of control of marketing messages and stressing about how to discover and select the right influencers. These concerns… Continue reading Influencer marketing: It’s just a marketing channel
Right now, in the UK, we can't stop thinking about and discussing the direct and indirect impacts of the decision of the UK to leave the EU, especially with all the unknowns, twists, complications, and deals or no deals. So I'm sparing a thought for the UK Executives whose job it is to lead, manage… Continue reading Leadership in Uncertain & Risky times: Brexit
So you've spotted a market opportunity! There is clear customer need which is under-served and you have a product for this untapped opportunity, hooray! You develop your tech, launch your product and eagerly wait for the orders to come rolling in ... but, the problem is, they don't. After your initial burst of enthusiasm, its… Continue reading Great Idea! So why no sales? ….
When I'm discussing their marketing strategy with entrepreneurs, I often refer to 'customer needs' but recently I was given reason to reflect on whether I've been using the terminology too narrowly - are decisions to purchase or consume driven solely by having products and services which customers want, or prefer, see benefit from, or achieve… Continue reading Beyond ‘Customer Needs’