My philosophy​

Innovation, technology, the environment and knowledge all add to the mix that fuels the way we do business today as compared to the past.  We are operating in a fast-moving, changing world but what makes a business successful is an unerring constant.  It is having a product or service that meets a customer need.  Simple.   You have to know who your customer is and how to access them, of course, and you have to get the pricing right and there is so much more required to get real customer engagement, but these all come second.

Breaking down complexity, encouraging focus, pushing decision making and being action orientated forms my core philosophy in the work I do advising, guiding and mentoring entrepreneurs and business leaders.  From my career working at the cross-section of multiple industries, I’ve seen what works to grow a successful business.   The commonplace challenges around people management, organisation structure, branding, sales, operations, measurement, investment and diversification face all growth businesses regardless of tech, sector or product.  Developing competencies in these areas reduces the likelihood of making mistakes, lets you leapfrog ‘learning by doing’ and gets you to your goals.  Ultimately, it will be the idea that propels your business to big success, but it is just so easy to be tripped up actually running the business and motivating your employees.

As a Non-Executive Director and Business Mentor I work with businesses to impart experience, networks, business skills and insights.  I am motivated by seeing businesses grow, thrive and excel by exploiting the powerful combination of exemplary business acumen with new tech, innovation and ideas.

If you are interested in being mentored by Jill Ridley-Smith or having her on your Board of Directors, please get in touch through the contact page or other social media.