Tag: Marketing strategy

• To post or not to post? How much of your brilliance should you share?

  

  As a business, how circumspect should you be about posting online your brilliant discoveries, unique looks and ideas? Hatta Byng, the editor of House & Garden magazine, advises you keep your most stylish rooms or best finds to yourself to avoid them becoming: “less desirable and far too of the moment” – a veiled reference…

  Jill Ridley-Smith

  March 9, 2020

  Advice for Entrepreneurs and Small Businesses, Entrepreneurial leadership, Marketing strategy, social media marketing

  brand marketing, business, copying, entrepreneurship, fashion, Marketing strategy, plagiarism, social media marketing

• Influencer marketing: It’s just a marketing channel

  

  There is a lot of hype about influencer marketing these days and some marketers are getting into a right tissy about it, claiming the number of views will make or break a brand, worrying over the loss of control of marketing messages and stressing about how to discover and select the right influencers. These concerns…

  Jill Ridley-Smith

  January 31, 2020

  Advice for Entrepreneurs and Small Businesses, Marketing strategy, Sales, social media marketing

  consumer engagement, influencers, Marketing strategy

• Beyond ‘Customer Needs’

  

  When I’m discussing their marketing strategy with entrepreneurs, I often refer to ‘customer needs’ but recently I was given reason to reflect on whether I’ve been using the terminology too narrowly – are decisions to purchase or consume driven solely by having products and services which customers want, or prefer, see benefit from, or achieve…

  Jill Ridley-Smith

  January 16, 2019

  Advice for Entrepreneurs and Small Businesses, Marketing strategy

  buying decisions, customer needs, engagement marketing, entrepreneurship, innovation, marketing, Marketing strategy