Tag: engagement marketing

• Beyond ‘Customer Needs’

  

  When I’m discussing their marketing strategy with entrepreneurs, I often refer to ‘customer needs’ but recently I was given reason to reflect on whether I’ve been using the terminology too narrowly – are decisions to purchase or consume driven solely by having products and services which customers want, or prefer, see benefit from, or achieve…

  Jill Ridley-Smith

  January 16, 2019

  Advice for Entrepreneurs and Small Businesses, Marketing strategy

  buying decisions, customer needs, engagement marketing, entrepreneurship, innovation, marketing, Marketing strategy