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How to expand successfully
“I wish I’d gone into the business of hand sanitiser,” said the owner of the paint shop recently to me. I slow-nodded, acknowledging the fast money companies made selling products that met demand fueled by covid. But entrepreneurs, don’t be wooed by risky, quick-profit expansion opportunities. Those who made money in the hand sanitiser exponential…
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Video conferencing – more than meets the eye?
Why does video conferencing accentuate people’s judgement on appearances? It’s as though removing the physical proximity of a real-life meeting gives us the license to scrutinise each other more. I’ve noticed people talking in the dark, strange items on bookshelves, camera angles so I am looking up noses, lots of kitchens, a few wardrobes and…
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The Great Lockdown Unicorn!
What do WhatsApp, Groupon, Slack, Instagram, Uber and Pinterest have in common? They were all born during the last recession and many entrepreneurs struggling in the current economic client retain a sliver of hope that their idea will be a winner born in the Great Lockdown. I find it very cheering thinking about the entrepreneurial…
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To post or not to post? How much of your brilliance should you share?
As a business, how circumspect should you be about posting online your brilliant discoveries, unique looks and ideas? Hatta Byng, the editor of House & Garden magazine, advises you keep your most stylish rooms or best finds to yourself to avoid them becoming: “less desirable and far too of the moment” – a veiled reference…
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Influencer marketing: It’s just a marketing channel
There is a lot of hype about influencer marketing these days and some marketers are getting into a right tissy about it, claiming the number of views will make or break a brand, worrying over the loss of control of marketing messages and stressing about how to discover and select the right influencers. These concerns…
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Leadership in Uncertain & Risky times: Brexit
Right now, in the UK, we can’t stop thinking about and discussing the direct and indirect impacts of the decision of the UK to leave the EU, especially with all the unknowns, twists, complications, and deals or no deals. So I’m sparing a thought for the UK Executives whose job it is to lead, manage…
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Great Idea! So why no sales? ….
So you’ve spotted a market opportunity! There is clear customer need which is under-served and you have a product for this untapped opportunity, hooray! You develop your tech, launch your product and eagerly wait for the orders to come rolling in … but, the problem is, they don’t. After your initial burst of enthusiasm, its…
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Beyond ‘Customer Needs’
When I’m discussing their marketing strategy with entrepreneurs, I often refer to ‘customer needs’ but recently I was given reason to reflect on whether I’ve been using the terminology too narrowly – are decisions to purchase or consume driven solely by having products and services which customers want, or prefer, see benefit from, or achieve…
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Persuasion Pointers
The founder of the Private Equity firm I used to work for hugely favoured backing CEOs who had, at some point in their career, worked in sales. Why? Because he recognised being able to persuade people of an idea being a winning one is critical to entrepreneurial success. Entrepreneurs who are comfortable with selling…
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Stress & the CEO: What role for the NED?
There’s no doubt its a tough job being a CEO, but it goes stratospheric when you have to manage a game-changing situation that has the potential to destroy or seriously damage the size and shape of your organisation. Take the challenge of access to capital for instance, as it is one of the top concerns…
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